Trip Bitoz opened an online pop-up store with KT's IPTV service 'Genie TV' to provide viewers with premium hotel reservation benefits.
Tripbitoz will present its hotel products at the lowest prices through a pop-up store that will run until January 31st. We select various hotels every week and offer them at discounted prices, and we also prepared a 'Time Deal Discount' that is offered at special prices for two hours every day only for Genie TV viewers. In addition to promotions and discounts, you can also experience traveling comfortably at home through short-form videos in the Trip Bitoz app. Trip Bitoz expected to utilize Genie TV's wide viewer base to promote the appeal of domestic tourism and even achieve purchase conversions.
This collaboration is a convergence project between different industries between KT and Tripbitoz to revitalize local tourism in Korea. In accordance with the government's strategy to revitalize domestic demand, the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization are carrying out the 'Korea Tourism Top 100' project. Tripbitoz collaborated with Ulsan City in October of last year to revitalize tourism in Ulsan City, and is discussing collaboration with each local government again this year. In addition, we plan to actively promote Korea's hidden attractions by periodically holding special exhibitions in each region of the country.
Tripbitoz Chief Operating Officer Kim Jun-sik said, “We will continue to build an ecosystem where people can travel at a reasonable price through cooperation between various industries and continuous innovation.”