What exactly causes the output containing OP_RETURN to be unspendable?
And why do I have to use the byes after OP_RETURN for keeping data in the blockchain and I can’t use bytes before OP_RETURN?

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What exactly causes the output containing OP_RETURN to be unspendable?
And why do I have to use the byes after OP_RETURN for keeping data in the blockchain and I can’t use bytes before OP_RETURN?